http://www.experimentgame.com/

Wieden + Kennedy London's latest campaign for Honda, titled The Experiment, is an online game that asks players to create a chain reaction on screen by placing a set of pop-up windows in the correct sequence...

The campaign is reminiscent of the Honda Cog ad from 2003, where a series of car parts were used to create a giant Rube Goldberg-esque chain reaction, to emphasise the complex engineering inside the Honda Accord. Here, the audience become the engineers, and are encouraged to experiment with moving the pop-ups around the screen until the correct chain is achieved. The film below shows how it works:

http://www.youtube.com/watch?v=WKXeQ_rkEWM&feature=player_embedded

There are six levels to the game, and when these are completed, players get the opportunity to create their own chains to challenge their friends with. The game is best played using either Google Chrome, Firefox or Safari browsers, and was created in collaboration with B-Reel, the production company behind the Wilderness Downtown site for Arcade Fire, which also had fun with pop-ups.
Play the game at experimentgame.com, or find out more about it on the Honda blog here. And if you want to find out more about how the campaign was made, simply watch the making-of film below:

We can have ideas anywhere, but the truth is that we spend a big part of the time working in our desk.

Desk is a website that allows different creatives around the world to share their desks and, consequently, the objects and places that inspire them in a daily basis.

Do you have the courage to share your desk with the whole world? 

“In an effort to disguise and mitigate the fact that they have little idea how to publish digital content properly—often sneakily called “differentiation”—some news outlets release apps for digital devices. These apps typically (but not always) do a better job of presenting content and facilitating navigation, but they’re a band aid on a festering abdominal wound. Digital media is simply digital media; if you do it right you publish once and it works anywhere. If you’re using an app to deliver content, you’re doing it wrong.”

Link: http://andyrutledge.com/images09/newsSite/index.html

One drawing at a time, Johnny Cash Project is collecting works, made online by fans, in order to make a living portrait of the country music legend.

The project is a web-only music video of the music "Ain't no grave", where every frame is an illustration created by a fan.

The construction of the website, that includes a complex mix of editing and illustration software, started in September 2009 and was finished in March 2010. The website updates twice a day to incorporate the new drawings.

More about the construction of the website tools here.