JUN 30th, NAD/Design Café / 7 PM

Each day there are more and more countries, regions or cities looking for international acknowledgement.

They compete to win the organization of the most important world events, to have the best universities and companies, to be the best tourist destination or the place where everybody wants to live.

They struggle to show up in the global world and to become more attractive places, increasing their reputation and attracting new talents and new investments.

As a discipline, Marketing answers to this new challenge, with each local evolving into a sociocultural construction. More and more the public and private organisms want to create their territorial brands, in an exercise to agglomerate knowledge, identity, communication, innovation and entrepreneurship.

In Portugal, the territorial marketing is already part of some regions or associations, where they gather entrepreneurs and citizens that want to reaffirm the ambitions and values of their space.

We invited four professionals to explain us this new way of marketing and also its connections with other branches like design, economics or politics.

António Azevedo

Universidade do Minho and iMarke researcher and author of the book “City Marketing - My Place in XXI”

Maria João Vasconcelos

Brand Adviser of the agency Mola Activism, responsible for the new territorial brands of Sagres and Viana do Castelo.

Nuno Abreu

NAD/ Administrator and Creative Director, responsible for creating Baía de Luanda.

Patrícia Soares da Costa

Designer and brand adviser of Bloom Agency (Madrid), resposible for the project “Does the big Apple have a big heart?”.

May 26th, NAD/Design Café / 7 PM

To illustrate is to combine several verbs, such as explain, represent, interpret, illustrate, decorate and imagine. The illustrator can be a reality communicator or a creator of imaginary worlds. It all depends on the role given to illustration: a communication media complementary to journalism or advertising, that helps to clarify contents, or a visual artistic concept that lives for itself.

With the new technologies, illustration expanded its limits and became a visual discipline, more and more experimental and dynamic. Its communication supports are many - beyond paper, today illustration easily appears in a 3D animation movie, in a smartphone app or even in a wall in our houses.

We invited three successful illustrators to talk about their projects and explain where they find their inspiration, what techniques do they use, what’s their motivation and what message do they wish to communicate.

André Letria is an children's illustrator who believes that the world of his tiny public shouldn’t always be pink, but, as in reality, composed by lights and shadows.

Diogo Machado is a conceptual illustrator who created a planet and a tribe of funny robots that have the mission to spread colors in our world and save it from monotony.

The Wall Printers are a designers group who took illustration to the walls of public and private spaces, using a new impression technique - trompe l’oeil - to communicate new sensations.

OLD WAY REVIVAL

Can traditional art and Design be a match? Will their combination bring a learning opportunity to both fields or trace a need of space between them?

The answer is on the hands of artisans and designers.

If, on the one hand Design brings a global understanding of produts and technological innovation, on the other hand the traditional art has in popular culture a clean and unique source.

We invited an artisan, a designer and the responsible for a experimental production factory to come to NAD/ Design Café and talk about the results of the connection between the two activities.

Forever together or separated at birth?

Bruno Videira - Projecto Água de Prata: a project that reinvented the Arraiolos wool and the recreation of old furniture. 

André Rocha - Velhas Técnicas Novos Conceitos: a experimental production factory that joined designers and artisans in the creation of a new collection of house products. 

Lúcio Zagalo - Fábrica de Mosaicos Hidráulicos: One of the last artisans working in ceramics. 

The classics of the automotive industry, all worked in linoleum. Fiat 500, Volkswagen Beetle, Ford Falcon, among others, on exhibition in NAD/ Design Café.

The process consists in drawing the figure in a lino plate and then digging the lines with a gouge. The paint is spread out in the plate and, with a press, you put a paper sheet on the top of it. After pressuring, the drawing is in the paper. 

With a life path full of experiences, adventures and miles traveled, Aurélio Fernando Alves collected through his life a wide collection of small objects. 

Born in 1913 in Porto, Aurélio left us a set of unconventional collections, that grew up - in size and in number -  throughout the last century.

Since today we can see a little part of these pieces exposed in NAD/ Design Café. A selection of several shaving blades packages, with different sizes, roots, targets and design, and also some lighters that could easily be part of the wish list of the most dedicated collector. 

To see and enjoy at NAD/ Design Café.

Records of a village that lives and breathes Tejo.

A universe vanishing like so many others, but with its essence here preserved through this group of pictures. Six details portraying an entire world.

The complete collection can be seen in NAD/ Design Café.

TASTY PACKAGING - Food Design

NAD/  Design Café will be the meeting point of three projects with its roots in Alentejo that have launched regional products in the light of contemporary design.

Wednesday, November the 10th at 6.30 PM at NAD/ Design Café.

The people in charge of these projects are António Policarpo and Inês Varejão, a graphic designer and an agricultural engineer, from the company Boa Boca Gourmet and winner of three Red Dot Design Awards; Daniel Roldão, marketing director from the company Fábrica de Rebuçados de Portalegre and Rita Soares, administrator of the winery and country house, Herdade Nova da Malhadinha.

Wine, 100% organic biscuits, liquors, coffee, chocolates, candies hand made from old traditional recipes and techniques gained in the recent years a new look. They evolved from simple tasty products into objects of desire.

Food design is the concept to be tasted on this Open Talk Gourmet.

Should food be faced only as an object waiting sadly on a supermarket shelf to be picked? Or should it communicate and persuade us to have a delicious new experience, through more artistic, functional and ergonomic packaging design? > Come and taste with us an Open Talk Gourmet!

More info about NAD/ Design Cafe here.

__

NAD/ Design Cafe has opened, but that you already know. What you don´t know is how it was made.

We hope that now you can see the big picture. Once you watch the video, you might wonder: so really what´s the true recipe? you can start by figuring how much time the concept took to be ready, how many people worked on it, how much time was spent and how much passion we´ve put into it. Then, multiply it by ten… and there you have it!

More info about NAD/ Design Cafe here.

__