NAD/ was choosed to project the Stand that represents Angola in this year's edition of ITU Telecom World, one of the most important communications event in the world. This year's edition was in Geneva, Switzerland.
The stand created to the Angolan participation in the ITU Telecom World 2011 pretends to highlight the angolan presence in the event using its architectonical expressions. The stand is inspired by elements such as the national values, innovation, visibility, technologies and sustainability. Two bodies L-shaped define a central room and a VIP area at the ground level and two exhibition spaces at the higher level.
The connection between the two levels is made through two spaces like auditoriums that allow the visitors to stay there and shows promotional videos in the several multimedia screens. The exhibition rooms are subdivided in several spaces through fixed furniture, allowing the division of the several expositors as well as the two meeting rooms.
The highly recognizable architectonical shape of the stand is emphasized by the main facade, that is composed by vertical metallic props covered in LEDs that reproduce colors identifying the angolan flag. In the centre of the stand there is a cube suspended where promotional spots of the several sponsors are projected.
In an environment where everybody wants to stand out, the ITU stand defines itself in a simple formality but with great visual impact.

























