This video is a response to Levi's Go Forth Campaign. What do you think, is this an effective Levi spoof? Or is it actually doing Levi more good than harm?

The picture of this movie is very nice but today I don't want to talk about that. I want to share with you this brilliant idea. 
How can a simple plastic bottle full of water can change the people's life? A low budget solution for a gigantic result.

Bright my day!

John Kelly's latest animation, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

The Energy Report, a comprehensive study developed by the WWF, AMO and Ecofys claiming that the world can be 100 percent reliant on renewable energy by 2050, launches globally today.

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More information about it OMA.nl

Download the full report

The Story of Electronics show us that our computers, cellphones and other electronics are not designed to last, but 'designed for the dump'.

Annie Leonard explains in this video the consequences of that policy to the environment, to the developing countries and, of course, to the big corporations' profits.

Shigeru Ban is a japanese architect that use other kinds of materials, beyond concrete, steel and bricks, to build his buildings.

Some of his interventions occurred during critical situations, like earthquakes. (http://www.designboom.com/history/ban_paper.html)

He also uses this kind of construction in other type of buildings like churches, bridges, or in exhibitions, as the pavilion of Sydney Architecture Festival. (http://www.archdaily.com/105100/roll-play-temporary-pavilion-for-the-sydney-architecture-festival/00019o/)

A year ago I saw, at the Louisiana Museum of Modern Art, in Copenhagen, an exhibition about the city of the future.

Guess what: it is being built in Abu Dhabi! 

As being part of the Portuguese entourage that is at Abu Dhabi with the Portuguese Prime Minister, for the opening of the World Future Energy Summit, I was amazed with the info on Masdar City, the project that I saw a year ago as something that would only happen in a long time.

They are in an advanced stage of the project, and I can't wait to visit it.

The project is really incredible, and is a part of the local strategy for facing the energy problems that we all know about.

Christien Meindertsma, author of "Pig 05049" looks at the astonishing afterlife of the ordinary pig, parts of which make their way into at least 185 non-pork products, from bullets to artificial hearts.

In line with NAD’s environmental concerns, here is a good example of an artwork on ecological issues. This video of the World Wide Fund for Nature (WWF), created and produced in the Arab Emirates (UAE) by the Aya agency, has taken the trophy for Best Promotional Animation at the North America's Premier Animation Festival: Ottawa International Animation Festival (OIAF).

Encourage, creatively, people to reduce their individual carbon footprint was the challenge... The goal was achieved through this video that motivates the change in consumer habits to reduce carbon dioxide emissions and presents the advantages of national products consumption.

This French gym is so bizarre looking, it might compel you to do a few laps out of curiosity. But it's also highly functional—enormous windows provide lighting during the day, with a solar panels juicing bulbs at night.

The attractive compound, designed by French architect Jean Marc Rivet, also features a rooftop garden, and interiors that are almost as attractive as what's outside.

More info and photos here.