I found this brand book by Disney. It's very different from the ones "we are used to". I wish I had a copy
In one of my latest trips, to Buenos Aires, and while I was looking for good argentinian music, my good friend Rosario Massot shared with me Kevin Johansen.
I've a lot of reasons to like his music, specially Mc Guevara & Che Donalds, but one of the first things that I really enjoyed was this music, that in the end is about branding. At least, it is a way of looking to it.
Enjoy:
In the past week, since EDP launched their new brand, a lot of designers, or just people interested in branding, came with all kind of "like/don't like" opinions.
I won't comment on any, since I believe that probably most of them have a bit of reason. But I can give my opinion: I like.
And why? Because we need fun brands. We need brands that bring us some joy, some happiness, specially in these hard times we live. I like brands that work that are modular, that can be applied in a lot of different ways.
EDP is a successful portuguese company, that is getting more and more global. I also believe that this is a good way of helping Portugal getting out of this big hole: go out, and show how good we are.
And, of course, I really admire Sagmeister.
In here you can see a really nice post on this new brand, in the always updated Brand New.
You can also download the brand guidelines (also something new) in here.
Visual stimuli plague us every day
Award-winning Typo-Animation that gives you a clear impression of the enormous amount of visual stimuli that plague us every day. Due to the immense scale of the visual bombardment, the commercial effectiveness has become utterly dubious.
Video production is one of the many activities developed by NAD/. To share our work in this field, we created two different channels through which it is possible to see it - by VIMEO or YouTube.
Both channels have videos related to campaigns, presentations, NAD/ events, among others.
Initial sketch by Milton Glaser for I (heart) NY brand
1976. Ink and tape on paper envelope, 2 7/8 x 3 5/8″ (7.3 x 9.2 cm), Museum of Modern Art, NYC.
Jacek Utko is a Polish newspaper designer whose redesigns for papers in Eastern Europe not only won awards, but increased circulation by up to 100%.
Can good design save the newspaper?
It just might.
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Product packages are often the design equivalent of having a hammer driven into your eyeballs. Buzzword-y text everywhere, disgusting color overload, and corny cartoon mascots. So why not strip it all away and let the product's name speak for itself?
Design firm A2591 took popular products and gave them a minimalist transformation. Each item gets two version—one with some of the orignal's elements left over, and a radically stark iteration with pretty much nothing but the name. Beautiful typography. Simple, popping colors.
More info and photos here.
I think the transformations are good, nevertheless, for commercial purposes, the designs wouldn't work as well as the original, because on some of them the consumer won't be attracted to buy. However, the minimalist design for Red Bull is great, much better than the original.
Excelente conceito .. algumas transformações extremamente radicais mas na sua grande maioria está provado que são mais apelativas.
How does a person remember ads? BMW will tell you. BMW flashed an audience with a blinding light that included a cutout of their logo. When the audience was told to close their eyes, they saw the letters: BMW.
The video explains that the effect it's akin to staring at the sun for too long, when you close your eyes, you can still sorta see a spot there (or go blind). BMW used that to their advantage in their commercial.
It's creative advertising (and they say it was harmless) and the focus group seemed mightily impressed with the effect. It tied into the commercial quite nicely too, check out how it was done in the video bellow (though the flash effect doesn't work over YouTube).
