Movicel's campaign " Namorados" - Making of for TV and Photography.
Aqui se pode ver uma parte muito pequena do que envolve uma produção. Mais uma vez de salientar o esforço conjunto de todos para que o resultado final seja um sucesso.
Com o apróximar do dia dos namorados desenvolvemos 2 spots para a Movicel.
Isso acontece-me muitas vezes, mas só resulta bem para quem trabalha bem sobre pressão, porque já vi muito boa gente que last minute panic dá mais para um bloqueio mental.
Mas funciona.
A adrenalina dos últimos momentos é muito produtiva, mas se a coisa já estiver a andar.
É preciso aproveitar a falta de pressão para o research. Isso eu não consigo fazer sob pressão. Preciso tempo e qualidade de recursos. Depois... é andar.
By working with big clients there is a object/application that designers don't like very much, because of all the technical and strict content it has.
Annual Reports
So we at NAD/ sometimes talk and change ideas about how to give some interactive and more fun look and feel for this kind of work.
We've talked about ePubs, Ipads, interactive applications, multitouch surfaces and many tech savvy stuff.
The reallity is that we don't need any Alien like technology to create a nice interactive and fun design object, here is an example of a real cool annual report for a solar industry cliente. This annual report is printed with a tint that reacts with the sunlight and just appears when it's exposed to the sun.


This is a demonstration video showcasing an interactive still life project. It involves a motion-sensitive frame that feeds realtime tilt data to a 3D scene.
This project was produced at Superfad (superfad.com)
Sneak into B&H famous conveyor system with a Go Pro camera to see how it works from the inside.
We have recently developed " Novos Planos Pré-Pagos Mensais" Movicel Campaign.
Take a look at the TV spots :
Be more interesting. This is a note to self on things to keep in mind every day. Life is there for us to use and enjoy at our will. Being interesting isn’t a job of life, it’s an option. Images & text by Jessica Hagy / Forbes.

1. Go exploring.
Explore ideas, places, and opinions. The inside of the echo chamber is where are all the boring people hang out.
Continue reading to see more suggestions.

2. Share what you discover.
And be generous when you do. Not everybody went exploring with you. Let them live vicariously through your adventures.

3. Do something, Anything.
Dance. Talk. Build. Network. Play. Help. Create. It doesn’t matter what you do, as long as you’re doing it. Sitting around and complaining is not an acceptable form of “something” in case you were wondering.

4. Embrace your innate weirdness.
No one is normal. Everyone has quirks and insights unique to themselves. Don’t hide these things—they are what make you interesting.

5. Have a cause.
If you don’t give a damn about anything, no one will give a damn about you.

6. Minimize the swagger.
Egos get in the way of ideas. If your arrogance is more obvious than your expertise, you are someone other people avoid.

7. Give it a shot.
Try it out. Play around with a new idea. Do something strange. If you never leave your comfort zone, you won’t grow.

8. Hop off the bandwagon.
If everyone else is doing it, you’re already late to the party.Do your own thing, and others will hop onto the spiffy wagon you built yourself. Besides, it’s more fun to drive than it is to get pulled around.

9. Grow a pair.
Bravery is needed to have contrary opinions and to take unexpected paths. If you’re not courageous, you’re going to be hanging around the water cooler, talking about the guy who actually is.

10. Ignore the scolds.
Boring is safe, and you will be told to behave yourself. The scolds could have, would have, should have. But they didn’t. And they resent you for your adventures.
From : Wanken


